Privacy
WHY THIS NOTICE
This privacy policy (the “Privacy Policy”) is intended to assist you in understanding what information we gather when you visit this Website and other websites of our brands, (collectively “Websites”), as well as using the “Intrend” App (“App”) whether you are a registered user or not, and to describe how we use that information. If applicable, this Privacy Policy describes also how we process the information you may provide us or we collect about you, when you visit our boutiques managed directly by us or our affiliates (“Boutiques”) or the points of sales operated by our business partners (“Points of Sales”), or in the context of any other contacts you may have with us. This policy in supplemental to any other information you may have been provided in those other circumstances.
These documents provide you with important information about the following:
1. PROCESSING OF PERSONAL DATA.
2. PERSONAL DATA WE COLLECT.
3. HOW WE USE PERSONAL DATA.
4. HOW WE SHARE PERSONAL DATA.
5. CHILDREN'S PRIVACY.
6. STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL DATA..
7. SECURITY AND CONFIDENTIALITY OF PERSONAL DATA.
8. RIGHTS IN RELATION TO PERSONAL DATA– MANAGING YOUR CHOICES.
9. CALIFORNIA PRIVACY RIGHTS.
10. DATA RETENTION.
11. OUR POLICY ON COOKIES AND SIMILAR PROCESSES.
12. LINKS, ADVERTISERS, SPONSORS & ADS.
13. DATA CONTROLLER –DATA PROTECTION OFFICER- AND HOW TO CONTACT US
14. UPDATING THIS POLICY - NOTICES.
ACCEPTANCE
By visiting the Website, using its services or, otherwise by interacting with us, our Points of Sales, Boutique, the App and/or Websites, you acknowledge that you have read and understand this Privacy Policy and you agree that we may collect, use, store, transmit and disclose the personal data we collect through the Websites, the App, Boutiques and/or Points of Sale in accordance with this Privacy Policy. Unless you already registered with us, we may ask you to opt-in (e.g., ticking a checkbox) if we deem it appropriate to safeguard your rights or if so required by the applicable laws. If you do not agree to the terms of this Privacy Policy, please do not visit this Website, download the App, create an account and do not otherwise use or submit personal data to this Website/App, or do not opt-in when this option is offered to you pursuant to the applicable laws.
PROCESSING OF PERSONAL DATA
When we use "Personal Data" in this Privacy Policy we refer to any information enabling us to identify you (or a third party whose personal data you provide us) directly or indirectly including any information incidental to the purchase of goods or services; or that you chose to communicate to us or share with us, or third parties, while using the Websites, the App or at the Boutiques. We will process the personal data in accordance with the General Data Protection Regulation (EU) 2016/679 “Reg.(EU) 2016/679” and with the legislation of the country where data should be collected, if applicable. We reserve the right to carry out additional processing as required by law or as part of a criminal or other investigation or proceedings.
PERSONAL DATA WE COLLECT
2.1 Source of Data
We collect personal data from you only when you voluntarily provide us with this information, such as:
Branded Websites distributing our products: when placing an order through the Website(s) , as a “guest”; establishing an account or modifying your account; by setting up a wish list; entering a contest, sweepstakes or promotion; searching on the Website; contacting us with a comment or question; signing up to receive email newsletters and updates regarding our latest products and services, boutique openings, events or promotions; or requesting to receive an order confirmation, shipping confirmation or other alerts;
Our Boutiques and Points of Sales: when filling in our customer card, during informal chats when you visit our Boutiques or Points of Sales, interact with us, or purchase merchandise;
Events: when participating to our events, surveys and market researches, challenges, and other promotions, also online, e.g., minisites that we run on third party social networks such as Facebook;
Our customer services: when asking for assistance, special services or aftersale care;
E-mail, text and other electronic messages.: when communicating between you and us, using the App: by downloading and signing up to the App, and interacting with the company to enjoy the services offered via the latter.
If you provide us with personal information of third parties (e.g., your family members, other customer or prospects of us), you should make sure that said third parties are informed and authorized the use of their data as described in this Privacy Policy.
2.2 Types of Data
We may collect and use different types of personal data depending on the specific purpose we have, as described below:
a. personal details, such as name, surname, gender, age/date of birth, country of origin, and other personal details as allowed by applicable laws;
b. contact details, such as address, email address, phone number, mobile number, fax number (if any), and other contact details as allowed by applicable laws;
c. payment details, such as payment instrument (credit card, debit card) if applicable, passport number when required for tax or anti money laundering reasons;
d. sales related information, such as date, products or services provided, place of purchase, product codes, amount, total of sales, VAT number, complaints, returns, refunds and other sales related information as allowed by applicable laws;
e. habits and profiles, such as data regarding your purchases (purchase history including, boutique where the sale takes place, type, quantity and price of the products purchased by you), information related to customer relationship management activities and initiatives (date and categories of said actions as performed or to be performed and results of said actions), shopping habits and preferences (wish list, preferred categories of products, colour, style, other brands purchased, most visited countries, how you knows our brands, sizes, notes regarding purchase habits or special needs stated by you – i.e. preferred materials), other information (job related information, education, hobbies and lifestyle activities) as allowed by applicable laws; and
f. family related information, such as marital status, anniversary date, number of children, children related information and other family related information as allowed by applicable laws.
Additionally, for users of the App, the company provides the option to share their location voluntarily, allowing them to view a list of the nearest “Intrend” Boutiques or Points of Sales.
If the user has granted permission to share their location with the App, the Company may collect and use the location data, specifically the GPS coordinates provided by the device (if the user has enabled location sharing), to recommend nearby "Intrend" Boutiques or Points of Sales. Subsequently, in order to enable the features through the App (described in detail in section 3.4 below) and depending on the features the user has activated, the Company will process the following basic information: the device token, associated with the user ID and data; the ID generated when the user selects an “Intrend” Boutique or Points of Sales detected by the App, shares their location, or scans the specific QR code within the boutique or outlet to initiate a “picking” request for items via the App; the ID of the item-picking request sent by the user to the store via the App; as well as the sales channel and certain data related to verifying the availability of the requested products at the selected “Intrend” Boutique or Points of Sales. The Company does not collect, share or record device location data in any manner other than as outlined above.
Users can change their location-sharing preferences at any time through their device settings.
3.HOW WE USE PERSONAL DATA
Personal data may be used for the following purposes, depending on the specific circumstances in which you interact with us.
3.1 For online and in-store sales (by the local Boutique/Point of Sale at which you make your purchase or the local website vendor as identified in the Terms of Sale of your online purchase)
Your personal data provided by you or collected when you make any purchase, regardless as a guest or registered user, i.e. basic personal details, contact details, data regarding your purchases, fiscal data, payment details, sales related information, and any other data strictly necessary for the delivery of products, will be used:
a. to manage, administer and process your purchase of our products, sale and post-sale services, e.g. administrative activities, accounting, returns, warranties, tax free refunds if applicable, fraud prevention, communicating with you, including by e-mail, for any problem relating to the handling of the order or to subsequent requests relating to the order;
b. to comply with obligations imposed by laws, regulations or EU legislation (including anti-money laundering laws) and to establish or defend a legal claim.
Providing your personal data for the purposes above is necessary; denial thereof would make it impossible to complete your purchase.
Unless otherwise required to comply with local applicable laws, data may be processed for these purposes without seeking your consent because this is necessary to comply with the contractual and legal obligations.
3.2 For specific purposes for which it was volunteered
Your personal data provided by you or collected when you ask for a specific service (e.g., registering your account on our Websites and/or the App, handling complains, asking for information) i.e. personal details, contact details, data strictly necessary for follow-up your request, will be used
a. to provide the services you requested (Website, the App and the user’s accounts, providing assistance, managing any complaints and wishlists, answering questions and responding to any contact requests submitted by the user, including via the customer assistance service);
b. to manage newsletter subscription if you are not also registered with us.
Providing your personal data for the purposes above is necessary; denial thereof would make it impossible to complete your request.
Unless otherwise required to comply with local applicable laws, data may be processed for these purposes without seeking your consent because this is necessary to follow up your request.
3.3 For CRM purposes if you register with us
Your personal data provided by you filling in our forms or collected when you visit our Boutiques, Points of Sales or Websites/App and you interact with us, i.e. personal details, contact details, data regarding your habits and profile, family details, will be entered into our centralized CRM:
a. to offer you with promotions, discounts, and other tailored services, and send you newsletters, other marketing and commercial communications on products, services and invitations to events about our brands (either organized by us or our distributing chain), surveys and researches, market analysis, invitation to contests, sweepstakes or promotions and other initiatives for registered customers or contacts of our brands (“marketing”). We may use traditional (postal mail, and phone) and/or digital and automated (fe-mail, SMS, MMS, phone and other digital channels for example, social media and push notifications, where the user uses the App or has activated these notifications) contact means, and may send you these communications based on your profile, if you agreed to our profiling (see point 3.3.b) below);
b. to analyze your contacts with us, interests, preferences and purchase habits, and create individual or aggregated profiles based on that, to work out how to provide you with a better service, including to provide you with a customized sales experience in any and every Boutiques and Points of Sales in Italy and abroad (“profiling”). We may use the personal data also to create clusters and conduct market and statistical analyses directed at identifying products and/or services of interest to the customers of our brands and to improve our services (including the Websites/App). We will combine your data collected on the Websites/App with information that we may have obtained through your interaction with the sales persons at the Boutiques and/or the Points of Sales. The processing for the personal data for profiling is carried out in compliance with the guarantees and measures set by the applicable law.
Your data entry into the CRM system is optional and free (based on your selective opt-in) and only if you provide your personal data for both the purposes of marketing and profiling under points 3.3.a) and b), or one of them. You may unsubscribe or opt-out at any time (see point 8 below). Denial to provide your personal data for both or one of these CRM purposes does not prevent you, in any way, from using our the services or making your purchases, but we will not be able to inform you on the marketing initiatives and events described above and we could not understand your interests and offer you a more personalized shopping experience.
3.4 App Functionalities
In addition to the above regarding the different processing purposes according to the choices made by users (for example, if the user consents to receive marketing communications and activates push notifications on the App, the company can also send marketing communications via notifications), users who download the App can benefit from additional services according to the functionalities they choose to activate on the App. The App also offers users the option of sharing their location.
Activating the "Location" feature or using the QR code scanning function within an “Intrend” Boutique or Points of Sales will enable the picking service. This feature provides users with detailed information about a product by scanning the barcode on its label and/or visiting the product page on the App. Additionally, if the product is unavailable at the selected Boutique, Points of Sales or associated warehouse, the picking service allows the item to be sent to the store, giving the user the opportunity to try it on-site and potentially make a purchase. Since the “picking” service relies on sending push notifications on the App to communicate with the user about their requests, it is essential that the user has enabled such notifications on their device. The delivery of push notifications beyond service-related messages, such as marketing communications, is subject to the user's preferences, as outlined in section 3.3.
If the user has enabled the “In-store recognition” feature on the app, scanning the QR code in an “Intrend” Boutique or Points of Sales will switch the app from e-commerce mode to in-store mode. As a result, when the App is opened, the user will be greeted with a personalised welcome screen and can check the real-time availability of products both in the selected “Intrend” Boutique or Points of Sales and in the associated warehouse.
Furthermore, if the user is located in Italy and has agreed to accept profiling cookies and/or other tracking tools, we will use the information gathered to refine the user profile based on their browsing behaviour and usage of the App's services. In any case, users can change their preferences regarding the acceptance of profiling cookies and/or other tracking tools at any time. For further information, please refer to the cookie policy.
4. HOW WE SHARE PERSONAL DATA
The company shares the user’s personal data with its related companies, distributors and affiliates, including those located in other countries, and with other companies that provide services on its behalf (as described in more detail below), under its direction or that of third parties. These companies and organisations will exclusively receive the personal data required to carry out the services and will not be authorised to use them for any other purpose.
4.1 Sharing with data processors
When the user buys products or uses the company’s online sales services, their personal data could be shared by the e-commerce supplier of this website and/or the App with selected third parties that provide services to the supplier, including those which process the orders, ship the products, process credit or debit card payments and carry out fraud-prevention checks.
The user’s personal data may be shared with third parties, including digital platforms (including Meta, Google and other providers indicated in point 11) below to monitor and analyse the website activities and/or allow the measurement of marketing campaigns, on behalf of the company as data supervisors or (as independent data controllers or joint data controllers) to provide services under the scope of marketing campaigns based on user tracking activities (e.g. retargeting). To understand how these companies process the user’s personal data and, in the event, change the protection settings, you can consult the section dedicated to privacy on each digital platform listed in the Cookie Policy section.
The user’s personal data may also be shared with third parties to host website and/or the App content, provide technical and organisational services functional to the above purposes, keep customer’s bank details, provide assistance in sending or managing marketing activities (in addition to the above) and manage emails, market analyses, surveys, competitions, reward schemes or promotions. These third parties may have access to the user’s personal data or store them or process them in order to provide these services, as data supervisors, on behalf of the company in Italy, in the country in which the user is located or abroad. The providers of company services are not authorised to use the personal data for purposes other than the provision of the contracted services.
The processing of the user’s personal data for CRM purposes will be carried out, in accordance with the instructions supplied by the company, the associated enterprises that manage the company brands locally in Italy and in other countries or online and by the company’s commercial partners (affiliates and distributors) that manage the sales outlets and online sales on their websites, as data supervisors.
4.2 Sharing with other third parties
The user’s personal data may be shared with companies that are involved in the management of payments and fraud-prevention checks, that operate independently as data controllers, in order to provide the user with online sales services.
In the case of capital or corporate transactions (for example, mergers or acquisitions, company restructuring or liquidation), customer’s data will probably be one of the assets supplied and may be shared with legal successors, to the extent allowed by law based on the legitimate interest of the company. The personal data will remain subject to the existing privacy policy, unless the user decides otherwise.
The company may also divulge the user’s personal data to third parties (i) where provided for by an EU or member state regulation; (ii) in the case of legal proceedings; (iii) in response to a request from the forces of law and order based on legitimate grounds; or (iv) to protect the rights, privacy, security or the property of the company or the public.
In addition, to the extent allowed by law, the company may disclose the personal data to third parties in the case of disclosures relating to the user of the website and/or the App, where deemed necessary to investigate, prevent or adopt measures regarding unlawful activities, suspected fraud or if the company, at its sole discretion, believes that the use of the website by the user is incompatible with the actual conditions of the website or the App.
The complete list of designated data supervisors and third parties to whom the data is disclosed can be obtained through our contacts listed below (point 13).
5. CHILDREN'S PRIVACY
This Website and the App are intended for a general audience site; however our services are intended for people aged 18 years or older. We do not knowingly request or collect, use and disclose personal data provided by a person under the age of 18 both online and at the Boutiques/Points of Sales. In the event we learn we have collected personally data from a child, we will delete that information.
If you are under this age, please do not register or proceed with the online purchase and ask an adult (i.e. your parents or your legal guardian) to proceed with the required procedures.
6. STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL DATA
The personal data collected through the Websites and the App is processed mainly using electronic or web means, including web analytics services hosted by servers of our selected providers both in the European Union (e.g., Germany and Ireland, for online sales transactions on our directly managed Websites) and outside the European Union (e.g., USA, for our newsletter subscription services). In Boutiques and Points of Sales, personal data may also be processed in hard copy. In both cases, the personal data will be feeded for the CRM purposes into our centralized and secured data base stored in Italy and is managed by our Customer Relationship Managers and marketing team in Italy and abroad.
Personal data will be accessed, on a need-to-know and under multi-level access control tools, only by authorized staff of our Boutiques, Points of Sales and of the local e-commerce vendor (e.g. staff in the digital & IT, marketing, retail, administration, security departments). This staff engaged to be bound by confidentiality obligations and expressly appointed as person in charge of the processing, as required by the applicable law. In particular, if you agreed to the processing of your personal data for the CRM purposes, the related data may be read, amended and updated by our staff and the staff at the, Boutiques, Points of Sales and/or local e-commerce vendors (especially the sales and marketing personnel). The staff is based in Italy or abroad, and is trained and bound by confidentiality obligations. We may use them, indeed, to collect, use and disclose the data as instructed by us.
If we need to transfer the personal data abroad for achieving the purposes of this Privacy Policy, including where the data protection legislation differs from the one applicable in your country, we take steps to ensure that these communications happen in compliance with the European data protection standards, or other local standards in the country where we collect the data, so that your data remain secure and confidential.
7. SECURITY AND CONFIDENTIALITY OF PERSONAL DATA
We have implemented appropriate measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration and disclosure. For example, when you provide any order information, we use Secure Socket Layer (SSL) technology, an encryption tool that provides security while transmitting this information over the Internet. We also use firewall technology, password controls, and other technological and procedural safeguards in maintaining this Website. Although we have implemented the above security measures for this Website and for the App, you should be aware that 100% security is not possible. Therefore, your providing of your personal data is done at your own risk and, to the greatest extent permitted under applicable law, we shall have no liability as a result of the disclosure of your personal information due to errors, omissions or unauthorized acts of third parties during or after the transmission thereof to us. We recommend you (i) to periodically update your software for protecting data transmission over networks (for example, antivirus software) and check that your provider of electronic communication services has adopted suitable means for the security of data transmission over networks (for example,firewalls and ant spamming filters); (ii) keep confidential, and not to disclose to any else, your username and password to access to your account; and (iii) to change your password from time to time.
In the unlikely event we believe that the security of your personal information in our possession or control was or may have been compromised, we will notify you of that development as required by applicable law using any of the methods prescribed thereunder (by providing us with your email address, you hereby consent to receiving any such notification in electronic form through such email address).
8. RIGHTS IN RELATION TO PERSONAL DATA– MANAGING YOUR CHOICES
8.1 Your rights
At any time and free of charge, you may access your data, receive your electronic personal data in a structured, commonly used machine-readable format and transmit it to another data controller (data portability), have your data corrected, updated, changed or removed (subject to exemptions which may apply). You may update any information you have given to us by contacting us at the addresses given below. Requests to delete your data are subject to any applicable legal and document retention obligations imposed on us.
If you think there is a problem with the way we are handling personal data, you have a right to file a complaint to your national and/or any other data protection authority in the EU or the EEA.
To exercise those rights you may send your request sending an email at infoprivacy@intrend.it or regular mail at the address appearing below (point 13). When contacting us, please be sure to provide us with your name, email address, mailing address and/or telephone number(s) in order to be sure we handle your request correctly.
8.2 Accuracy - Keep Personal Data Updated
To allow us to serve you better we encourage you to regularly review and update your personal data. If you are a registered user you may access and edit your personal data through your user account settings on the Website; otherwise you may contact us (see point 13) to assist you in updating your personal data.
8.3 Managing your choices in relation to direct marketing and profiling
If you wish to opt-out from any of the CRM purposes, marketing and/or profiling, or manage your advertising preferences, you can simply send your request to us (see point 13), or indicated below, or manage your choices account accordingly. The same procedure applies if you wish to withdraw your consentto profiling.
9. CALIFORNIA PRIVACY RIGHTS
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. If you are a California resident and would like a copy of our information disclosures pursuant to such law, please submit a written request to us . Please allow 30 days for a response.
10. DATA RETENTION
Personal data will be retained for the duration of the business relationship and for as long as necessary for the purposes described in this Privacy Policy (e.g., if you subscribe to a newsletter, for the duration of your subscription; if you have a user account, until you close the account). Beyond this period, your personal data will only be retained to comply with our legal and regulatory obligations (e.g, for 10 years for accounting purposes; for the duration of the mandatory retention requirements for tax purposes, etc.), or to allow us to maintain evidence of our respective rights and duties.
Your personal data processed for the CRM purposes (points 3.3) will be retained until you close your account or you withdraw your consent to the processing of your personal data for these purposes. Personal data relating to the details of your purchases processed for profiling and marketing purposes will be retained for a limited period of time in line with the timing permitted by the applicable law; upon expiration of this time limit, the personal data will be deleted or permanently anonymized.
11. OUR POLICY ON COOKIES AND SIMILAR PROCESSES
For additional information on the use of cookies and other tracking technologies on the website and the app, as well as instructions on how to enable or disable them, please refer to the “Cookies and Advertising Management” section on the website at intrend.it/cookie-policy and within the App.
If the user has given their consent to use the tracking tools on the website, setting their preferences as willing via banners or in the Cookies preferences area, the company can also use personal data, such as the email or postal address or telephone number provided by the user to improve, for example, the measurement of the effective conversions of its potential customers on websites, through the monitoring of its marketing campaigns, as well as to show the user marketing ads and content consistent with their interests, on the basis of the consumer preferences and behaviour identified through cookies and/or other tracking tools of media platform operators, including Meta Platforms Ireland Ltd., Google Ireland Limited and other operators, following the analyses they conduct on their users based on their interactions. For more information about cookies and tracking tools that the company uses, as well as to find out how to enable or disable them, please consult the Cookie Policy section.
12. LINKS, ADVERTISERS, SPONSORS & ADS
This Website may contain links to our various owned or controlled websites, as well as links to third party websites. If you elect to provide your personal data on any such linked website(s), that information will be subject to such linked website's privacy policy and security practices - including the Websites run and managed by our approved distributors, except for the data collected therein by our distributors for the CRM purposes where our privacy policy is posted - and is not governed by this Privacy Policy. You should familiarise yourself with these other privacy policies , as we are not responsible for, and have no control over, the information submitted to, or collected, used, disclosed or otherwise processed by third party websites.
13. DATA CONTROLLER - HOW TO CONTACT US
For the purpose of this Privacy Policy and the data processing described therein please note that “We” “our”, “us” "Company" is Max Mara Fashion Group S.r.l. with registered place of business in Via Pietro Giannone, 10 - 10122 Turin, Italy. As holding company and ultimate owner of several brands through its affiliates including "Max Mara", the Company is the data controller (as defined under the Reg.(EU) 2016/679) of the data collected at the Boutiques, Points of Sales and/or on the Websites and/or on the App in Italy and abroad for the CRM purposes under points 3.2 and 3.3 . The Company appointed a Data Protection Officer who may be addressed with queries and may receive claims about the processing of personal data for CRM purposes. The Data Protection Officer may be reached at Via Pietro Giannone 10, 10122 Turin (Italy), email: dpo@mmfg.it.
The data controller of the data collected at the local Boutique, Point of Sales and/or on the local Website and/or to the App for the sales related purposes under point 3.1 is the Intrend - Italian Fashion Outlet Boutique, Point of Sales or online store at which you make your purchase and/or which has collected the data. The local vendor may be required to process your personal data in accordance with the data protection rules applicable in the country where it is based. Nevertheless, except in case of any conflicting mandatory rule applicable in that jurisdiction, the local vendor is committed to process your personal data according to the principles declared under this Privacy Policy.
14. UPDATING THIS POLICY - NOTICES
We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time by posting such revised Privacy Policy on this page of the Website/App and updating the “Last Modified” date below. It is your responsibility to review this Privacy Policy from time to time to take notice of any changes we made. In some cases, we may provide additional notification of material changes to this Privacy Policy by adding a statement on the homepage of this Website/App or, for registered users, by sending a notification email or by adding a statement on their account page. By accepting such revised Privacy Policy through a “click accept” in such notification email or account page statement (made available when required to comply with the applicable laws), or by completing a purchase on the Website/App or in any stores after this Privacy Policy has been revised, or, otherwise, by using or submitting information to the Website following the posting of the revised Privacy Policy, you agree to such revised Privacy Policy. As a consequence of the changes no processing of your data will be carried out without your explicit consent if so required by the applicable law.
For any prior versions of the Privacy Policy, please visit this page: intrend.it/database-privacy
LAST MODIFIED
This policy will take effect from November 2024.
