NAME OF THE PROGRAM
Intrend Fidelity Card Croatia

PROMOTING COMPANY
MM Zag d.o.o. with registered office in Ulica Alfreda Nobela 4, Sop, 10361 Sesvete-Kraljevec (hereinafter referred to as “Promoter”).

TERRITORIAL SCOPE
The Fidelity Card can be activated in Croatia in participating Intrend physical stores, on the website hr.intrend.it and via the Intrend App (hereinafter the “App”).
The use of the Fidelity Card and its associated benefits is limited to Croatia and is valid for purchases made through any of these channels.
Purchases made in participating physical stores, on the website and via the App entitle the Customer to collect points and redeem discount vouchers.

TERMS AND CONDITIONS OF PARTICIPATION
Individuals who have reached the age of 18 may participate.
Each customer (hereinafter "Customer") may be the holder of only one Intrend Fidelity Card Croatia (hereinafter "Fidelity Card").
The Fidelity Card cannot be used by the Customer for advertising purposes or to promote products sold by Promoter, unless otherwise authorized by Promoter.
When registering, the Customer agrees to provide only truthful and correct information. Moreover, the Customer agrees not to register using information that is invented or of third parties. 
The Customer is required to keep their personal and contact details up to date by accessing the “My Account” section on the website hr.intrend.it (if registered online), by contacting sales staff in participating stores, or by contacting Intrend Customer Service.

The terms and conditions of this Regulation, and in particular the duration of the Fidelity Card, can be modified and/or cancelled at any time at the discretion of Promoter, providing adequate notice to the Customers, if (i) there is a valid reason for such a change and (ii) the change does not involve additional costs for the Customers. A valid reason exists if the change introduces new functions (in particular to improve or further develop the Fidelity Card), if the Fidelity Card has to be adapted to a new technical environment or increased Customer numbers, or if changes are necessary for operational reasons. The Promoter will inform Customers of all such changes (depending on the contact information provided by SMS or via email). Unless the changes are more advantageous/favorable for Customers, the Promoter will inform Customers (depending on the contact information provided by SMS or email) at least one week in advance of (i) the features and timing of the change, (ii) the possibility to object to the changes and (iii) the consequence of non-objection being deemed as consent. If the Customer objects, the changes will not become effective. In any case the Fidelity Card may continue to be used free of charge.

FIDELITY CARD
The Fidelity Card remains the property of the Promoter, the Customer being only a holder.
The Fidelity card is free of charge.
To access the benefits of the Fidelity Card program and collect points, the Customer must identify themselves with their Fidelity Card (in physical or digital format) at the time of purchase in participating stores, or log in to their "My Account" before completing an order on the website or via the App. In both cases, the Promoter reserves the right to request a valid ID to verify the Customer's identity.
The Fidelity card is personal and not transferable.
Fidelity card points are not assignable or transferable.
The Fidelity Card program cannot be combined with other promotional initiatives.
Anyone who registers for a Fidelity Card will be contacted (by mail, email, text message, multimedia message, telephone and/or other digital communication channels) exclusively for information regarding the Fidelity Card and/or the discount vouchers upon reaching the thresholds (as referred to in point “POINT COLLECTION” below) and the manner in which such discount vouchers can be used.
Without prejudice to any other rights envisaged by law, including the right to compensation for damages, Promoter may revoke the right of the Customer to use the Fidelity Card, suspend the use of the Fidelity Card, and/or deactivate the registration if the Fidelity Card is used in violation the provisions of this Regulation or in the event of abusive or harmful use of the Intrend image and brand.

BENEFITS
A Customer holding a Fidelity Card shall be entitled to:

●  Participate in the loyalty program;

●  Obtain discount vouchers thresholds;

●  Enhanced after-sales service;

ISSUANCE
The Fidelity Card can be obtained through the following channels:

• In participating stores, by requesting it from sales staff;
• On the website hr.intrend.it (registration required);
• Via the App.

POINT COLLECTION
Unless otherwise specified:

●  1 point corresponds to € 1.00 spent on products at full price.

●  1 point corresponds to € 2.00 spent on products on sale or in promotion.

Thresholds:

●  Upon reaching 250 points, the customer shall be entitled to a € 10.00 discount voucher.

●  Upon reaching 550 points, the customer shall be entitled to a € 25.00 discount voucher.

●  Upon reaching 800 points, the customer shall be entitled to a € 50.00 discount voucher.

●  Upon reaching 1,200 points, the customer shall be entitled to a € 100.00 discount voucher.

Points are earned on purchases of any products made in participating physical stores, on the website hr.intrend.it and via the App.
To collect points, the Customer must identify themselves before completing the transaction: in participating stores by presenting their Fidelity Card, in physical or digital format, and online by logging in to their “My Account”.
Points accrued from purchases will be credited after the withdrawal period applicable to the sales channel has expired.
The Customer may check their points balance at any time through:

• participating stores, by asking sales staff;
• the “My Account” section on the website or via the App;
• Customer Service.

Promoter may revoke points from a Customer that were awarded by mistake and/or for violations of the Regulation.
To keep the Fidelity Card valid, the Customer must make at least one valid purchase within a maximum period of 5 years. After this period, the Fidelity Card and its data will be deleted from the database.

USE OF DISCOUNT VOUCHERS
Discount vouchers can be used in participating physical stores in Croatia, on the website hr.intrend.it and via the App, for purchases with a value at least €1.00 higher than the voucher amount. They can be used starting from the transaction following the one in which the relevant threshold was reached.
Upon redemption of a discount voucher, the corresponding number of points will be deducted from the Fidelity Card.
Discount vouchers can only be used on full-price items and cannot be used for the purchase of sale or promotional items.
To redeem discount vouchers, the Customer must present their Fidelity Card, in physical or digital format, in participating stores, or log in at checkout on the website or via the App.

LOSS, THEFT OR DETERIORATION
In the event of loss, theft or damage to the physical Fidelity Card, the Customer may obtain a replacement card by visiting a participating Intrend store in Croatia and contacting sales staff.
The Customer may continue to access and use the digital version of the Fidelity Card at any time via the App or through their “My Account” on the website.
The replacement of the Card shall in no way prejudice the benefits that the Customer has acquired up to that time.
Promoter shall not assume any liability for the possible use of the lost or stolen card by parties other than the holder.

TERMINATION OF PARTICIPATION
Participation in the program shall cease in the following cases:

●  At the request of the Customer, at any time.

●  If the Customer does not make a purchase within a maximum period of 5 years.

●  With the expiration of the program or if the program is definitively terminated by Promoter.

DURATION
The Fidelity Card program is valid from 18/04/2026 to 28/02/2027.
After this period, Promoter shall be entitled to modify the Regulation.
Until 08/09/2026, the program was available exclusively in participating physical stores in Croatia. Starting from 09/09/2026, the program is extended to online channels and is also available on the website hr.intrend.it and via the App.

PERSONAL DATA PROCESSING NOTICE
The Data Controller of personal data is the company MM Zag d.o.o., Ulica Alfreda Nobela 4, Sop, 10361 Sesvete-Kraljevec (the “Data Controller” and/or as defined above “Promoter”). Promoter provides the following relevant information on the methods and purposes of the processing of personal data, in accordance with the provisions of article 13 of Regulation (EU) 2016/679.
Promoter processes personal data collected on both paper and computer/digital tools to manage the Customer's request to join the Fidelity Card program.
The data collected by Promoter will be processed mainly using electronic tools, exclusively for the following purposes:

●  Issuance of the Fidelity Card.

●  Management of the earning of points relating to purchases made.

●  Management of the discount vouchers available based on the points earned.

●  Where applicable, the fulfilment of any legal obligations that Promoter is subject to as Data Controller.

Failure to provide the required personal data (marked with an asterisk) makes it impossible for Promoter to provide the requested service, and therefore the Customer will not be able to join the Fidelity Card program.
The personal data may be processed by employees or contractors of Promoter appointed to perform such processing, and possibly by external third parties’ companies – carefully selected and appointed as data processors in accordance with the provisions of article 28 of Regulation (EU) 2016/679 – that provide Promoter with processing services or activities instrumental to the management of the Fidelity Card program. Such third parties’ companies include, among others, companies belonging to the Max Mara Group for technical and IT support services for the management of the Fidelity Card program, Promoter affiliated companies and/or external companies in the context of Fidelity Card management operations (including the storage of the Fidelity Card), points collection and use of the discount vouchers.
Personal data shall not be transferred outside the European Union and shall be stored by the Promoter for the period required by current law and in a manner suitable to ensure adequate levels of security. Once the need to process the personal data has ceased, they will be securely deleted from all systems, devices and media that have been used for their storage and/or archiving.
Personal data shall not be disseminated.
It is hereby specified that if Customer has given or gives his/her specific consent for Max Mara Fashion Group S.r.l.'s CRM purposes, the data may be processed by the latter as envisaged by the information notice provided at the time of registration (available on the website hr.intrend.it/legal/privacy), including sending marketing/promotional communications (e.g. newsletters, promotions, invitations to events, etc.). With regard to such processing only, the Data Controller is Max Mara Fashion Group S.r.l. with registered office in Via Pietro Giannone, 10 - 10121 Turin - Italy. For further information on such processing, please refer to the information notice indicated above.
The Customer may access their personal data at any time free of charge or request their updating, modification or deletion, or exercise any other right envisaged by current laws on the protection of personal data, by sending an email to infoprivacy@intrend.it or by sending a letter by post to the address indicated below: MM Zag d.o.o. Ulica Alfreda Nobela 4, Sop, 10361 Sesvete-Kraljevec. By contacting Promoter in one of the ways described above, Customers shall be able to exercise their rights to:

●  Receive confirmation of the existence of their personal data and access their content.

●  Update, modify and/or correct their personal data.

●  Request their erasure, anonymization, blocking of data processed unlawfully or restriction of processing.

●  Object to the processing for legitimate reasons.

●  Object to the processing of data for the purpose of sending advertising or direct sales materials or for performing market research or sending commercial communications.

●  Withdraw consent, if given, without prejudice to the lawfulness of the processing based on the consent given before withdrawal.

●  request the portability of the personal data provided to the Data Controller (receive a copy of the data provided and request that such data be transmitted to another Data Controller) or lodge a complaint with a supervisory authority.